Dear Sam: As an adjunct professor, I have created a CV (curriculum vitae) and embedded links to my website so potential employers will be able to view my training certificates, teaching evaluations, diplomas, and lists of seminars and other presentations. I was wondering what your take is on that approach. — Ben
Dear Ben: My first question is, do the links add value to your candidacy? If the answer is yes, I think it is a perfectly appropriate approach that could add to reader engagement for select hiring managers.
Since you attached your CV and I was able to see what those links provided, however, I question whether adding these links adds value in your case.
The training certificates and diplomas are really unnecessary. The reader generally will not assume you are falsifying information, so listing training on your CV will suffice; there is no need for someone to look at the actual certificate.
The lists of seminars and presentations are also noted on your CV, so there is no additional value in taking the reader to a link to see the same list again.
As for the teaching evaluations, because they are difficult to read and only a handful of the comments are really constructive statements from college students, I would suggest pulling select excerpts and placing them on your CV instead of sending the reader to a link where he or she will have to comb through lots of comments to find only a few really strong ones.
Lastly — and perhaps most important — your website is very outdated.
When you ask the reader to jump from your résumé to another source, the information they are pushed toward needs to be impressive, add value and reinforce the professionalism of your candidacy.
I fear you developed your website in the late 1990s, when we were all learning rudimentary Web development and design. Because of this, your website will actually reflect poorly on your candidacy and how relevant your skills are.
Granted, you are not teaching Web design or programming, but you should always consider the impression every aspect of your candidacy will make, both online and in person.
I am confident you can create your best brand on your CV without the use of external links, and that would be my recommendation. Best to you.
— Samantha Nolan is a certified professional résumé writer and the owner of Ladybug Design, a full-service résumé-writing firm. Email résumé or job-search questions to firstname.lastname@example.org. To find out more about Nolan, visit www.ladybug-design.com.